Vanja Bunjevac
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Generative Engine Optimization: The Complete Guide to AI Search Visibility in 2026
TL;DR: Generative Engine Optimization (GEO) in 2026 What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is the practice of optimizing digital content to increase its likelihood of being cited, quoted, and synthesized by large language models and AI-powered search engines. Unlike traditional SEO, which focuses on ranking in search engine results pages to
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Leveraging search data for executive insight and accelerated growth
Why your site search demands C-suite attention I’ve watched companies spend so much money trying to understand what their customers want. They will invest in all sorts of research, competitor reports, endless customer surveys… Yet, time and time again, I see them completely overlook the most powerful source of insight they probably already own. Their